--- title: What's New in Tech? Key Innovations at 2024 Conferences description: "Read about anticipated highlights at two upcoming conferences: Super Computing and AWS re:Invent. Get info about trends & tips for engaging at the event." image: https://demandskill.com/hubfs/iStock-1413210242.jpg --- [Skip to content](https://demandskill.com/blog/top-cloud-computing-innovations-at-upcoming-events#main-content) - [Our Process](https://demandskill.com/how-it-works) - Our Services Show submenu for Our Services - [Lead Generation](https://demandskill.com/leads_that_convert) - [Demand Programs](https://demandskill.com/integrated_demand_programs) - [Resources](https://demandskill.com/resources) - [About Us](https://demandskill.com/get-to-know-us) - [Let's talk](https://demandskill.com/lets-talk) Open main navigation Close main navigation - [Our Process](https://demandskill.com/how-it-works) - Our Services Show submenu for Our Services - [Lead Generation](https://demandskill.com/leads_that_convert) - [Demand Programs](https://demandskill.com/integrated_demand_programs) - [Resources](https://demandskill.com/resources) - [About Us](https://demandskill.com/get-to-know-us) - [Let's talk](https://demandskill.com/lets-talk) [![DemandSkill](https://demandskill.com/hs-fs/hubfs/DemandSkill%20Logo.png?width=393&height=109&name=DemandSkill%20Logo.png)](https://demandskill.com/) Nov 13, 2024 8:46:53 AM # What's New in Tech? Key Innovations at 2024 Conferences ![Picture of Amy Bartulis Winchell](https://demandskill.com/hs-fs/hubfs/1686577039595.jpeg?width=50&name=1686577039595.jpeg) [Amy Bartulis Winchell](https://demandskill.com/blog/author/amy-bartulis-winchell) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://demandskill.com/blog/top-cloud-computing-innovations-at-upcoming-events) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://demandskill.com/blog/top-cloud-computing-innovations-at-upcoming-events) [twitter icon](https://twitter.com/intent/tweet?url=https://demandskill.com/blog/top-cloud-computing-innovations-at-upcoming-events) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://demandskill.com/blog/top-cloud-computing-innovations-at-upcoming-events) [envelope icon](mailto:?body=https://demandskill.com/blog/top-cloud-computing-innovations-at-upcoming-events) ![iStock-1413210242](https://demandskill.com/hs-fs/hubfs/iStock-1413210242.jpg?width=1131&height=636&name=iStock-1413210242.jpg) This winter, IT professionals eager to stay at the forefront of technology should look to Atlanta and Las Vegas, where they can explore the latest advancements in generative AI, analytics, and cloud operations. We’re especially excited to attend two major events: Super Computing and AWS re:Invent.     Whether you are attending these beloved industry events or not, staying informed about trending topics is key to having productive conversations with IT professionals. In this blog, you will get an overview of prevalent topics and themes presented at both conferences, as well as tips for appealing to IT professionals, known to be a complex audience to engage.  Trending Topics at Super Computing 2024  At Super Computing 2024, we're looking forward to hearing more about the key trends that are set to re-define the future of high performance computing. **1. AI**   AI continues to dominate with innovations that push the boundaries of deep learning and generative models, allowing scientists and engineers to solve complex problems at unprecedented speeds.   **2. Quantum Computing**   This will be a major highlight this year, as developments in qubit stability and error correction bring us closer to practical, large-scale quantum applications.   **3. Eco-efforts**   These efforts are more prominent than ever, with sustainable practices and energy-efficient technologies at the forefront, aiming to reduce the environmental footprint of computing while meeting growing computational demands.  **Trending Topics at AWS re:invent **  **1. Cloud Operations**   This year’s sessions on Cloud Operations will dive deep into tools and strategies to streamline AWS environment management, helping attendees cut through IT complexity, boost productivity, fortify resilience, and optimize costs. We’re eager to see how organizations continue to push the boundaries of innovation in cloud operations to deliver a smoother, more powerful experience for all.  **2. Generative AI**   The power of Generative AI is transforming the ways businesses connect with both customers and employees. At re:Invent, sessions will explore how advanced language models can be leveraged to create groundbreaking applications, elevate customer interactions, and drive operational efficiency. This is a great opportunity to dive into the future of AI-driven customer experiences and learn how to unlock new possibilities for your business.   **3. Security, Compliance, and Identity**   In an ever-evolving threat landscape, security remains a top priority. At this year’s re:Invent, sessions will focus on building secure, resilient workloads with the latest AI-enhanced defenses, cultivating a proactive security culture. Learn practical strategies for reinforcing security and compliance that can help your organization stay ahead of threats and achieve your security goals faster.   Now that we’ve covered the topics we’re looking forward to at these events, we wanted to arm you with tips and tricks for engaging IT professionals.      **Tips for Engaging IT Professionals**   **1. Offer Hands-On Demos of Your Solutions ** IT professionals are typically hands-on, technical experts who want to see how a solution works in real-world scenarios. By designing your demos to solve common pain points, you provide opportunities for participants to test drive your solutions, with minimal sales-focused messaging.  **2. Provide in-depth resources** Detailed resources like whitepapers, case studies, and comprehensive guides arm IT professionals with the information they need to make informed and evaluate solutions on a technical level.    Offer a library of content covering use cases, detailed technical specs, integration guides, and more. Be sure to offer these resources on a digital platform so attendees can access them after the event.  **3.. Offer exclusive swag **  Create a memorable experience and provide useful items that IT professionals will want to use. Select items that resonate with the IT community – like tech gadgets, high-quality gear, or tools that enhance their work environment.  **4. Offer networking opportunities ** Organize informal meetups, roundtable discussions, or Q&A sessions with your technology experts. This helps foster a community around your brand and strengthens relationships with IT professionals.  **5. Capture leads with digital engagements** Use digital engagements like QR code sign-ups, interactive surveys, or games that encourage participants to learn more about your solutions. An example – a short quiz on challenges IT professionals face not only directs them to solutions but also provides you with valuable insights for follow-up.  **6. Personalize follow-ups after the show ** Customize your follow-ups based on the prospect’s event interactions. Be sure to reference specific solutions they engaged with, content they downloaded, or demos they attended. Offer to connect them with product specialists for further questions or send along curated resources that align with their specific interests.   ***Want more information? ***  - *Be sure to follow our Managing Director, [Amy Winchell](https://www.linkedin.com/in/amy-bartulis-winchell-5815b55/), on [LinkedIn](https://www.linkedin.com/in/amy-bartulis-winchell-5815b55/) to connect with her at the events!*   - If AI is on the mind, check out our blog, [AI as an Enabler: 3 Ways AI Enhances B2B Marketing Like Never Before](https://demandskill.com/blog/ai-as-an-enabler?utm_source=website&utm_medium=blog&utm_campaign=sc24-aws-reinvest-article), to discover how marketers are employing the cutting-edge technology.   [![Text reads: Harness the power of AI and intent data to engage your target audience at any stage of the buyer's journey. Our campaign algorithms seamlessly combine NLP, semantic analysis, and intent signals to deliver accurate results straight to your inbox. On the right is an orange button that reads: Learn more.](https://demandskill.com/hs-fs/hubfs/Marketing/Website/AI%20and%20intent.png?width=2560&height=300&name=AI%20and%20intent.png)](https://demandskill.com/how-it-works) [ai](https://demandskill.com/blog/tag/ai), [vertical-focused](https://demandskill.com/blog/tag/vertical-focused) ## Blog comments ## Related posts [![](https://demandskill.com/hs-fs/hubfs/Untitled%20design%20(3).png?height=200&name=Untitled%20design%20(3).png)](https://demandskill.com/blog/what-recent-channel-marketing-trends-tell-us-about-whats-next) [ai](https://demandskill.com/blog/tag/ai), [channel marketing](https://demandskill.com/blog/tag/channel-marketing) ## [What Recent Channel Marketing Trends Tell Us About What’s Next](https://demandskill.com/blog/what-recent-channel-marketing-trends-tell-us-about-whats-next) ![Picture of Anna Maske](https://demandskill.com/hs-fs/hubfs/anna%20LI%20profile%20headshot.jpg?width=50&name=anna%20LI%20profile%20headshot.jpg) [Anna Maske](https://demandskill.com/blog/author/anna-maske) Feb 10, 2025 3:00:00 AM [Read more](https://demandskill.com/blog/what-recent-channel-marketing-trends-tell-us-about-whats-next) [![](https://demandskill.com/hs-fs/hubfs/Feb-26%20Blog%20(1).png?height=200&name=Feb-26%20Blog%20(1).png)](https://demandskill.com/blog/why-abm-wins-at-big-events) [AccountBasedMarketing](https://demandskill.com/blog/tag/accountbasedmarketing), [B2BEvents](https://demandskill.com/blog/tag/b2bevents), [PipelineMarketing](https://demandskill.com/blog/tag/pipelinemarketing), [ABMStrategy](https://demandskill.com/blog/tag/abmstrategy), [RevenueMarketing](https://demandskill.com/blog/tag/revenuemarketing) ## [Why ABM Wins at Big Events](https://demandskill.com/blog/why-abm-wins-at-big-events) ![Picture of Amy Bartulis Winchell](https://demandskill.com/hs-fs/hubfs/1686577039595.jpeg?width=50&name=1686577039595.jpeg) [Amy Bartulis Winchell](https://demandskill.com/blog/author/amy-bartulis-winchell) Feb 11, 2026 8:51:36 PM Big industry events compress months of buyer activity into a few chaotic days. Thousands of vendors... [Read more](https://demandskill.com/blog/why-abm-wins-at-big-events) [![](https://demandskill.com/hs-fs/hubfs/FRESH%20DATA.png?height=200&name=FRESH%20DATA.png)](https://demandskill.com/blog/fresh-data-is-your-competitive-edge) [b2b marketing](https://demandskill.com/blog/tag/b2b-marketing), [data-driven insights](https://demandskill.com/blog/tag/data-driven-insights), [lead generation](https://demandskill.com/blog/tag/lead-generation), [digital marketing](https://demandskill.com/blog/tag/digital-marketing) ## [Fresh Data Is Your Competitive Edge](https://demandskill.com/blog/fresh-data-is-your-competitive-edge) ![Picture of Amy Bartulis Winchell](https://demandskill.com/hs-fs/hubfs/1686577039595.jpeg?width=50&name=1686577039595.jpeg) [Amy Bartulis Winchell](https://demandskill.com/blog/author/amy-bartulis-winchell) Oct 17, 2025 9:44:59 AM Introduction: The Hidden Cost of Old Data [Read more](https://demandskill.com/blog/fresh-data-is-your-competitive-edge) ![](https://demandskill.com/hubfs/Marketing/Website/icons/social-media/twitter-footer.png) ![](https://demandskill.com/hubfs/Marketing/Website/icons/social-media/linkedin-footer.png) ##### DemandSkill --- *Price. 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