This winter, IT professionals eager to stay at the forefront of technology should look to Atlanta and Las Vegas, where they can explore the latest advancements in generative AI, analytics, and cloud operations. We’re especially excited to attend two major events: Super Computing and AWS re:Invent.
Whether you are attending these beloved industry events or not, staying informed about trending topics is key to having productive conversations with IT professionals. In this blog, you will get an overview of prevalent topics and themes presented at both conferences, as well as tips for appealing to IT professionals, known to be a complex audience to engage.
Trending Topics at Super Computing 2024
At Super Computing 2024, we're looking forward to hearing more about the key trends that are set to re-define the future of high performance computing.
1. AI
AI continues to dominate with innovations that push the boundaries of deep learning and generative models, allowing scientists and engineers to solve complex problems at unprecedented speeds.
2. Quantum Computing
This will be a major highlight this year, as developments in qubit stability and error correction bring us closer to practical, large-scale quantum applications.
3. Eco-efforts
These efforts are more prominent than ever, with sustainable practices and energy-efficient technologies at the forefront, aiming to reduce the environmental footprint of computing while meeting growing computational demands.
Trending Topics at AWS re:invent
1. Cloud Operations
This year’s sessions on Cloud Operations will dive deep into tools and strategies to streamline AWS environment management, helping attendees cut through IT complexity, boost productivity, fortify resilience, and optimize costs. We’re eager to see how organizations continue to push the boundaries of innovation in cloud operations to deliver a smoother, more powerful experience for all.
2. Generative AI
The power of Generative AI is transforming the ways businesses connect with both customers and employees. At re:Invent, sessions will explore how advanced language models can be leveraged to create groundbreaking applications, elevate customer interactions, and drive operational efficiency. This is a great opportunity to dive into the future of AI-driven customer experiences and learn how to unlock new possibilities for your business.
3. Security, Compliance, and Identity
In an ever-evolving threat landscape, security remains a top priority. At this year’s re:Invent, sessions will focus on building secure, resilient workloads with the latest AI-enhanced defenses, cultivating a proactive security culture. Learn practical strategies for reinforcing security and compliance that can help your organization stay ahead of threats and achieve your security goals faster.
Now that we’ve covered the topics we’re looking forward to at these events, we wanted to arm you with tips and tricks for engaging IT professionals.
Tips for Engaging IT Professionals
1. Offer Hands-On Demos of Your Solutions
IT professionals are typically hands-on, technical experts who want to see how a solution works in real-world scenarios. By designing your demos to solve common pain points, you provide opportunities for participants to test drive your solutions, with minimal sales-focused messaging.
2. Provide in-depth resources
Detailed resources like whitepapers, case studies, and comprehensive guides arm IT professionals with the information they need to make informed and evaluate solutions on a technical level.
Offer a library of content covering use cases, detailed technical specs, integration guides, and more. Be sure to offer these resources on a digital platform so attendees can access them after the event.
3.. Offer exclusive swag
Create a memorable experience and provide useful items that IT professionals will want to use. Select items that resonate with the IT community – like tech gadgets, high-quality gear, or tools that enhance their work environment.
4. Offer networking opportunities
Organize informal meetups, roundtable discussions, or Q&A sessions with your technology experts. This helps foster a community around your brand and strengthens relationships with IT professionals.
5. Capture leads with digital engagements
Use digital engagements like QR code sign-ups, interactive surveys, or games that encourage participants to learn more about your solutions. An example – a short quiz on challenges IT professionals face not only directs them to solutions but also provides you with valuable insights for follow-up.
6. Personalize follow-ups after the show
Customize your follow-ups based on the prospect’s event interactions. Be sure to reference specific solutions they engaged with, content they downloaded, or demos they attended. Offer to connect them with product specialists for further questions or send along curated resources that align with their specific interests.
Want more information?
- Be sure to follow our Managing Director, Amy Winchell, on LinkedIn to connect with her at the events!
- If AI is on the mind, check out our blog, AI as an Enabler: 3 Ways AI Enhances B2B Marketing Like Never Before, to discover how marketers are employing the cutting-edge technology.
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