--- title: Blog | Amy Bartulis Winchell description: Explore our demand generation blog for insightful articles, tips, and strategies on leveraging AI and intent data to optimize your marketing efforts. --- [Skip to content](https://demandskill.com/blog/author/amy-bartulis-winchell#main-content) - [Our Process](https://demandskill.com/how-it-works) - Our Services Show submenu for Our Services - [Lead Generation](https://demandskill.com/leads_that_convert) - [Demand Programs](https://demandskill.com/integrated_demand_programs) - [Resources](https://demandskill.com/resources) - [About Us](https://demandskill.com/get-to-know-us) - [Let's talk](https://demandskill.com/lets-talk) Open main navigation Close main navigation - [Our Process](https://demandskill.com/how-it-works) - Our Services Show submenu for Our Services - [Lead Generation](https://demandskill.com/leads_that_convert) - [Demand Programs](https://demandskill.com/integrated_demand_programs) - [Resources](https://demandskill.com/resources) - [About Us](https://demandskill.com/get-to-know-us) - [Let's talk](https://demandskill.com/lets-talk) [![DemandSkill](https://demandskill.com/hs-fs/hubfs/DemandSkill%20Logo.png?width=393&height=109&name=DemandSkill%20Logo.png)](https://demandskill.com/) # Blog [![](https://demandskill.com/hubfs/DemandSkill-ROI-Blog.png)](https://demandskill.com/blog/prove-b2b-marketing-roi) [digital marketing](https://demandskill.com/blog/tag/digital-marketing), [PipelineMarketing](https://demandskill.com/blog/tag/pipelinemarketing), [RevenueMarketing](https://demandskill.com/blog/tag/revenuemarketing), [roi](https://demandskill.com/blog/tag/roi), [Pipeline Velocity](https://demandskill.com/blog/tag/pipeline-velocity), [B2B Marketing ROI](https://demandskill.com/blog/tag/b2b-marketing-roi) ## [How to Prove B2B Marketing – ROI Pipeline, CAC, and Lead Quality](https://demandskill.com/blog/prove-b2b-marketing-roi) ![Picture of Amy Bartulis Winchell](https://demandskill.com/hs-fs/hubfs/1686577039595.jpeg?width=50&name=1686577039595.jpeg) [Amy Bartulis Winchell](https://demandskill.com/blog/author/amy-bartulis-winchell) May 13, 2026 6:57:26 PM [Read more](https://demandskill.com/blog/prove-b2b-marketing-roi) [![](https://demandskill.com/hubfs/Buying%20Group-DemandSkill-1.png)](https://demandskill.com/blog/start-targeting-buying-groups) [PipelineMarketing](https://demandskill.com/blog/tag/pipelinemarketing), [ABMStrategy](https://demandskill.com/blog/tag/abmstrategy), [RevenueMarketing](https://demandskill.com/blog/tag/revenuemarketing), [buying committees](https://demandskill.com/blog/tag/buying-committees), [buying groups](https://demandskill.com/blog/tag/buying-groups) ## [Start Targeting Buying Groups](https://demandskill.com/blog/start-targeting-buying-groups) ![Picture of Amy Bartulis Winchell](https://demandskill.com/hs-fs/hubfs/1686577039595.jpeg?width=50&name=1686577039595.jpeg) [Amy Bartulis Winchell](https://demandskill.com/blog/author/amy-bartulis-winchell) Apr 9, 2026 2:52:39 PM [Read more](https://demandskill.com/blog/start-targeting-buying-groups) [![](https://demandskill.com/hubfs/Feb-26%20Blog%20(1).png)](https://demandskill.com/blog/why-abm-wins-at-big-events) [AccountBasedMarketing](https://demandskill.com/blog/tag/accountbasedmarketing), [B2BEvents](https://demandskill.com/blog/tag/b2bevents), [PipelineMarketing](https://demandskill.com/blog/tag/pipelinemarketing), [ABMStrategy](https://demandskill.com/blog/tag/abmstrategy), [RevenueMarketing](https://demandskill.com/blog/tag/revenuemarketing) ## [Why ABM Wins at Big Events](https://demandskill.com/blog/why-abm-wins-at-big-events) ![Picture of Amy Bartulis Winchell](https://demandskill.com/hs-fs/hubfs/1686577039595.jpeg?width=50&name=1686577039595.jpeg) [Amy Bartulis Winchell](https://demandskill.com/blog/author/amy-bartulis-winchell) Feb 11, 2026 8:51:36 PM [Read more](https://demandskill.com/blog/why-abm-wins-at-big-events) [![](https://demandskill.com/hubfs/Jan%20Blog%20(1).png)](https://demandskill.com/blog/engage-technical-innovators) [b2b marketing](https://demandskill.com/blog/tag/b2b-marketing), [techmarketing](https://demandskill.com/blog/tag/techmarketing), [gotomarket](https://demandskill.com/blog/tag/gotomarket), [aimarketing](https://demandskill.com/blog/tag/aimarketing) ## [Engage Technical Innovators](https://demandskill.com/blog/engage-technical-innovators) ![Picture of Amy Bartulis Winchell](https://demandskill.com/hs-fs/hubfs/1686577039595.jpeg?width=50&name=1686577039595.jpeg) [Amy Bartulis Winchell](https://demandskill.com/blog/author/amy-bartulis-winchell) Jan 14, 2026 6:49:01 PM [Read more](https://demandskill.com/blog/engage-technical-innovators) [![](https://demandskill.com/hubfs/Nov%20Blog.jpg)](https://demandskill.com/blog/2025-b2b-marketing-trends-2026-strategy) [b2b marketing](https://demandskill.com/blog/tag/b2b-marketing), [abm](https://demandskill.com/blog/tag/abm), [data-driven insights](https://demandskill.com/blog/tag/data-driven-insights), [content strategy](https://demandskill.com/blog/tag/content-strategy), [social proof](https://demandskill.com/blog/tag/social-proof), [ai optimization](https://demandskill.com/blog/tag/ai-optimization) ## [Top 10 B2B Marketing Trends That Defined 2025 + 2026 Predictions](https://demandskill.com/blog/2025-b2b-marketing-trends-2026-strategy) ![Picture of Amy Bartulis Winchell](https://demandskill.com/hs-fs/hubfs/1686577039595.jpeg?width=50&name=1686577039595.jpeg) [Amy Bartulis Winchell](https://demandskill.com/blog/author/amy-bartulis-winchell) Dec 10, 2025 1:59:03 PM [Read more](https://demandskill.com/blog/2025-b2b-marketing-trends-2026-strategy) [![](https://demandskill.com/hubfs/Nov%20Blog.png)](https://demandskill.com/blog/5-ways-to-reduce-campaign-waste) [analytics](https://demandskill.com/blog/tag/analytics), [data-driven insights](https://demandskill.com/blog/tag/data-driven-insights), [optimization](https://demandskill.com/blog/tag/optimization), [content strategy](https://demandskill.com/blog/tag/content-strategy), [social proof](https://demandskill.com/blog/tag/social-proof) ## [5 Ways to Reduce Campaign Waste and Boost Conversions](https://demandskill.com/blog/5-ways-to-reduce-campaign-waste) ![Picture of Amy Bartulis Winchell](https://demandskill.com/hs-fs/hubfs/1686577039595.jpeg?width=50&name=1686577039595.jpeg) [Amy Bartulis Winchell](https://demandskill.com/blog/author/amy-bartulis-winchell) Nov 13, 2025 10:45:09 AM [Read more](https://demandskill.com/blog/5-ways-to-reduce-campaign-waste) [![](https://demandskill.com/hubfs/FRESH%20DATA.png)](https://demandskill.com/blog/fresh-data-is-your-competitive-edge) [b2b marketing](https://demandskill.com/blog/tag/b2b-marketing), [data-driven insights](https://demandskill.com/blog/tag/data-driven-insights), [lead generation](https://demandskill.com/blog/tag/lead-generation), [digital marketing](https://demandskill.com/blog/tag/digital-marketing) ## [Fresh Data Is Your Competitive Edge](https://demandskill.com/blog/fresh-data-is-your-competitive-edge) ![Picture of Amy Bartulis Winchell](https://demandskill.com/hs-fs/hubfs/1686577039595.jpeg?width=50&name=1686577039595.jpeg) [Amy Bartulis Winchell](https://demandskill.com/blog/author/amy-bartulis-winchell) Oct 17, 2025 9:44:59 AM [Read more](https://demandskill.com/blog/fresh-data-is-your-competitive-edge) [![A woman with a small smile looking at her computer. Overlayed on the image are tiny transparent icons of graphs and charts and lines indicating how they are all connected.](https://demandskill.com/hubfs/iStock-1413210242.jpg)](https://demandskill.com/blog/top-cloud-computing-innovations-at-upcoming-events) [ai](https://demandskill.com/blog/tag/ai), [vertical-focused](https://demandskill.com/blog/tag/vertical-focused) ## [What's New in Tech? Key Innovations at 2024 Conferences](https://demandskill.com/blog/top-cloud-computing-innovations-at-upcoming-events) ![Picture of Amy Bartulis Winchell](https://demandskill.com/hs-fs/hubfs/1686577039595.jpeg?width=50&name=1686577039595.jpeg) [Amy Bartulis Winchell](https://demandskill.com/blog/author/amy-bartulis-winchell) Nov 13, 2024 8:46:53 AM [Read more](https://demandskill.com/blog/top-cloud-computing-innovations-at-upcoming-events) [![a photo of hands typing on a laptop overlaid by circles and hexagons connected by overlapping lines. There is also transparent code overlaying the image as well.](https://demandskill.com/hubfs/Untitled%20design%20(32).png)](https://demandskill.com/blog/cybersecurity-outlook-for-2025) [demand generation](https://demandskill.com/blog/tag/demand-generation), [b2b marketing](https://demandskill.com/blog/tag/b2b-marketing), [vertical-focused](https://demandskill.com/blog/tag/vertical-focused), [data-driven insights](https://demandskill.com/blog/tag/data-driven-insights) ## [Cybersecurity Outlook for 2025: Key Trends to Watch](https://demandskill.com/blog/cybersecurity-outlook-for-2025) ![Picture of Amy Bartulis Winchell](https://demandskill.com/hs-fs/hubfs/1686577039595.jpeg?width=50&name=1686577039595.jpeg) [Amy Bartulis Winchell](https://demandskill.com/blog/author/amy-bartulis-winchell) Oct 10, 2024 3:00:00 AM [Read more](https://demandskill.com/blog/cybersecurity-outlook-for-2025) [![a photo of hands typing on a laptop overlaid by circles and hexagons connected by overlapping lines. There is also transparent code overlaying the image as well.](https://demandskill.com/hubfs/iStock-1271619512%202%20300%20175.png)](https://demandskill.com/blog/cybersecurity-insights-unveiled) [demand generation](https://demandskill.com/blog/tag/demand-generation), [b2b marketing](https://demandskill.com/blog/tag/b2b-marketing), [vertical-focused](https://demandskill.com/blog/tag/vertical-focused), [data-driven insights](https://demandskill.com/blog/tag/data-driven-insights) ## [Cybersecurity Insights Unveiled: Trending Topics and Tips for Generating Demand](https://demandskill.com/blog/cybersecurity-insights-unveiled) ![Picture of Amy Bartulis Winchell](https://demandskill.com/hs-fs/hubfs/1686577039595.jpeg?width=50&name=1686577039595.jpeg) [Amy Bartulis Winchell](https://demandskill.com/blog/author/amy-bartulis-winchell) May 1, 2024 4:00:00 AM [Read more](https://demandskill.com/blog/cybersecurity-insights-unveiled) First Prev [1](https://demandskill.com/blog/author/amy-bartulis-winchell) [2](https://demandskill.com/blog/author/amy-bartulis-winchell/page/2) [Next](https://demandskill.com/blog/author/amy-bartulis-winchell/page/2) [Last](https://demandskill.com/blog/author/amy-bartulis-winchell/page/2) ## LET'S CONNECT Ready to reach your demand gen goals? Our team is ready too. A quick phone call, a strategy session, a meeting online or in person—whatever works for you. [Let's Connect](https://demandskill.com/lets-talk) ![](https://demandskill.com/hubfs/Marketing/Website/icons/social-media/twitter-footer.png) ![](https://demandskill.com/hubfs/Marketing/Website/icons/social-media/linkedin-footer.png) ##### DemandSkill --- *Price. Performance. Support.* We combine industry-leading business intelligence and precision data with cutting-edge artificial intelligence (AI) to identify target prospects and drive pipeline acceleration. Our top priority? Your satisfaction. That’s why we work with you to surface the right leads at the right time. ##### Contact Us --- DemandSkill 18952 Macarthur Blvd, Suite 100-128 Irvine, CA 92612 [![](https://demandskill.com/hubfs/icons/phone-icon.png)949.423.4473](tel:9494234473) [![](https://demandskill.com/hubfs/icons/email-icon.png)info@demandskill.com](mailto:info@demandskill.com) ##### Connect --- [Terms and Conditions](https://demandskill.com/terms-and-conditions) | [Privacy Policy](https://demandskill.com/privacy-policy) © Copyright 2026 DemandSkill All Rights reserved. No part of this website may be reproduced without prior permission from Demandskill.