---
title: Top 3 Considerations for Your 2024 Marketing Strategy
description: The balance of AI and human creativity will play a significant role in shaping B2B marketing strategies in 2024. Here are 3 considerations to keep in mind.
---

[Blog](https://demandskill.com/blog)

# [Top 3 Considerations for Your 2024 Marketing Strategy](https://demandskill.com/blog/3-considerations-for-2024-marketing-strategy)

 Written by [Anna Maske](https://demandskill.com/blog/author/anna-maske) | Dec 15, 2023 1:00:00 PM

As 2023 draws to a close, it's tempting to dive headfirst into 2024 with fresh plans and shiny tools. But before we charge ahead, let's pause and glean some wisdom from the year that was.  

The emergence of AI has us automating, analyzing, and creating at breakneck speed. Yet, amidst the clamor to adopt AI, a crucial truth resonates—human empathy remains the bedrock of truly effective B2B marketing. This isn't just a hunch; LinkedIn's 2023 B2B Marketing Benchmark report tells us that the top two future skills B2B leaders want for their marketing teams are 1) a mastery of Marketing Technology and 2) a penchant for Storytelling. This marriage of cutting-edge technology and human creativity is likely to play a significant role in the shaping of marketing strategies come 2024. Concerning both, here are a few things to keep in mind as you plan for the year ahead. 

## Three Imperatives to Elevate Your 2024 Marketing Strategy

The long and short of it? Optimize for efficiency and lead with empathy. Leverage AI for automation, collaboration, and content development, while prioritizing human connection in your messaging and campaigns.

## Boosting ROI with Iterative Data-Driven Optimization

Finding the right balance between technology and human intuition can take some finessing—that's where experimentation comes in! To inspire your future A/B tests, our stellar data science team compiled some high-level 2023 insights mined from the DemandSkill platform. Dive into our findings and gain actionable tips to help sharpen your marketing strategy in 2024: 

| **Top 2 Performing Content Types** - Infographics  - Ebooks  *TIP* 💡 Repurpose content! If you have a great mid-funnel e-book, consider pulling key insights from it and creating an infographic out of it. You can then craft a simple, cohesive campaign with these assets, starting with the infographic as an ungated, awareness piece. Drive your audiences to download the e-book as a next step, and when they're ready, invite them to a webinar or offer them a case study, demo, or datasheet for more solution-oriented insights.  For industry stats and additional tips to enhance your content strategy, explore [our recent blog.](https://demandskill.com/blog/2-content-types-resonate-best-with-b2b) |
| --- |

| **Surging Keywords by Industry** - Cybersecurity: - Ransomware - Multi-Factor Authentication - Cloud Security  - Information Technology: - Cloud Computing - Hybrid Cloud - SaaS  - FinServ & Accounting: - Securities & Investments - Commercial Banking  - Telecom & Service Providers: - Telecoms Infrastructure - Telecoms Management Software  *TIP* 💡 If you target any of these industries, check whether your content addresses these keywords. Find out where you rank when looking up these keywords in your search engine and consider testing them in targeted ads. Ask your Sales team if they’re referencing these topics in conversation. |
| --- |

| **Top Performing Subject Lines in Industry Newsletters ** - Cybersecurity Unveiled: What You Need to Know for 2024 and Beyond!  - AI in Finance: Revolutionizing Banking for a Smarter Future!  - Breaking Boundaries: Discover the Latest in Pharma Tech for 2024!  *TIP* 💡 Audit your subject lines. See if any patterns stand out amongst your top performers. For example, given the subject lines above, it may be worth running A/B tests related to the following: - Punctuation  - Does your audience respond well to exclamation points?  - Sentence structure  - Do colons improve readability and capture your audience’s attention?  - A little psychology tidbit - one 2020 study found participants preferred long titles to short ones, titles containing colons, and titles phrased as questions  - Keywords  - Will open rates increase if you frontload your subject line with relevant keywords?  |
| --- |

2024 is just around the corner. Head into the new year fueled by efficiency, guided by empathy, and ready to experiment your way to marketing greatness!   
 

Looking for a demand partner to help you crush your marketing goals in the new year? [DemandSkill](https://demandskill.com/) is here to help! Our programs combine the power of AI, insights from intent data, and the support of a dedicated campaign manager to deliver quality leads at any stage of the marketing funnel. Connect with us today to learn more.

<https://demandskill.com/integrated_demand_programs>

 

[View full post](https://demandskill.com/blog/3-considerations-for-2024-marketing-strategy)

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