Discover How SMBs Can Influence Buyers Long Before Sales Gets Involved

If you’ve ever wondered why it’s harder to reach new prospects these days, the answer may surprise you. Most buyers are already deep into their research before they ever talk to a vendor. According to Forrester, nearly 70% of the buyer journey now happens before sales get involved.

For SMB marketers, that insight is both a challenge and an opportunity. It means the first impression often happens long before your team steps in. The question is: how can you stay visible and relevant during that hidden part of the journey?

This infographic breaks down what’s happening in that unseen 70% and how SMBs can position themselves to make an impact earlier, even without enterprise-level resources. You’ll see how content, targeting, and timing intersect to shape buying decisions long before a form fill or a demo request.

It’s a concise visual that helps you understand where your prospects really are, what influences them, and how you can show up when it counts most. No jargon, no overcomplication — just clear insight you can use to sharpen your strategy today.

👉 Download the infographic to uncover what happens before the conversation starts and how your brand can lead the way.