Empower Your Threat Intel Demand Strategy with Actionable Insights

Security professionals are on the front lines of a never-ending battle, constantly adapting to new threats, technologies, and regulations. To build trust and foster meaningful engagement, sales and marketing teams need to be equally as agile, staying attuned to the evolving interests and concerns of their audience.

Engaging Key Personas on the Frontlines of Threat Intelligence

Recent statistics reveal a sharp increase in cyber attacks. IBM's 2024 report shows a 71% year-over-year rise in attacks involving stolen credentials, with data theft incidents comprising 32% of all cyber incidents. Additionally, ransomware affected 70% of businesses in 2022, with this figure expected to rise significantly (Crowdstrike). 

Helping to analyze and mitigate these and other potential cyber threats are the following three personas: 

Knowing what’s top of mind for security professionals is crucial to crafting content and messaging that resonates. To help you keep pace with what matters most to each of these personas today, DemandSkill’s data science team sourced the latest behavioral data from our AI and intent-powered demand generation platform to provide insights into: 

• The top 3 surging topics actively being researched by IT security leaders, threat intelligence teams, and SOC practitioners 

• 4 of the most engaging subject matters and content types among security leaders and practitioners based on campaign performance data

Download the 2024 Threat Intelligence Demand Generation Guide to gain access to these insights and more! Plus, you'll learn 4 simple ways to ensure your demand generation strategy is optimized for success.