Stay Ahead of the Curve: Market to Cybersecurity Professionals with Confidence

The cybersecurity landscape is a constant churn of innovation and evolving threats. To truly resonate with security professionals, marketers need to be just as adaptable.

What is top of mind for cybersecurity professionals in 2024?

Leveraging data from DemandSkill's cutting-edge AI and intent-powered demand generation platform, we've identified the hottest trends shaping the industry:

• Identity and Access Management (IAM) is among the top 3 most researched topics in the space today
• Risk Management is top of mind for Infosec professionals as well as CISOs
• And more, including a breakdown of trending topics among DevOps and CloudSec professionals
  
  

What content resonates best with cybersecurity professionals today?

• InfoSec professionals prefer whitepapers and research reports offering in-depth insights on emerging threats and security trends
• DevOps professionals like to engage with hands-on workshops and tutorials demonstrating the integration of security into development
• And more, including the types of content preferred by VPs and executives

Understanding the evolving concerns and interests of cybersecurity professionals is the key to crafting messaging that resonates. With relevant content, marketers can more effectively establish trust and foster meaningful interactions, ultimately leading to higher-converting campaigns.

Download the 2024 Cybersecurity Demand Insights Guide for a deeper dive into the insights above as well as key takeaways!