Cybersecurity Marketing Insights

Engaging Security Professionals Across the Buyer's Journey

Empower Your Cybersecurity Demand Strategy with Actionable Insights

Security professionals are on the front lines of a never-ending battle, constantly adapting to new threats, technologies, and regulations. To build trust and foster meaningful engagement, sales and marketing teams need to be equally as agile, staying attuned to the evolving interests and concerns of their audience.

HIGH-LEVEL SECURITY STATS FOR 2025

"...54% [of large organizations] identified supply chain challenges as the biggest barrier to achieving cyber resilience."

- World Economic Forum's
Global Cybersecurity Outlook 2025

2024 saw a 42% increase in the number of compromised credentials and records shared in underground forums from 2023.

- Fortinet's
2025 Global Threat Landscape Report

Tech (23%), Consulting & Professional Services (15%), Manufacturing (12%), Retail (11%), and Financial Services (10%) make up the top 5 industries targeted by interactive intrusions.

- CrowdStrike's
2025 Global Threat Report

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