--- title: Why 70% Of The Buyers Journey Happens Without You Infographic description: Learn why 70% of the buyer journey happens before sales and how SMB marketers can stay visible & relevant during early research stages. Download it today! image: https://demandskill.com/hubfs/DemandSkill%20Resource%20Page%20Images%20(2)-1.jpg --- [Skip to content](https://demandskill.com/why-70-of-the-buyers-journey-happens-without-you-infographic#main-content) - [Our Process](https://demandskill.com/how-it-works) - Our Services Show submenu for Our Services - [Lead Generation](https://demandskill.com/leads_that_convert) - [Demand Programs](https://demandskill.com/integrated_demand_programs) - [Resources](https://demandskill.com/resources) - [About Us](https://demandskill.com/get-to-know-us) - [Let's talk](https://demandskill.com/lets-talk) Open main navigation Close main navigation - [Our Process](https://demandskill.com/how-it-works) - Our Services Show submenu for Our Services - [Lead Generation](https://demandskill.com/leads_that_convert) - [Demand Programs](https://demandskill.com/integrated_demand_programs) - [Resources](https://demandskill.com/resources) - [About Us](https://demandskill.com/get-to-know-us) - [Let's talk](https://demandskill.com/lets-talk) [![DemandSkill](https://demandskill.com/hs-fs/hubfs/DemandSkill%20Logo.png?width=393&height=109&name=DemandSkill%20Logo.png)](https://demandskill.com/?hsLang=en) ##### Why 70% Of The Buyers Journey Happens Without You Infographic Discover How SMBs Can Influence Buyers Long Before Sales Gets Involved   If you’ve ever wondered why it’s harder to reach new prospects these days, the answer may surprise you. Most buyers are already deep into their research before they ever talk to a vendor. According to Forrester, nearly 70% of the buyer journey now happens before sales get involved.   For SMB marketers, that insight is both a challenge and an opportunity. It means the first impression often happens long before your team steps in. The question is: how can you stay visible and relevant during that hidden part of the journey?   This infographic breaks down what’s happening in that unseen 70% and how SMBs can position themselves to make an impact earlier, even without enterprise-level resources. You’ll see how content, targeting, and timing intersect to shape buying decisions long before a form fill or a demo request.   It’s a concise visual that helps you understand where your prospects really are, what influences them, and how you can show up when it counts most. No jargon, no overcomplication — just clear insight you can use to sharpen your strategy today.   👉 **Download the infographic** to uncover what happens before the conversation starts and how your brand can lead the way. ![DemandSkill Landing Page Content Image](https://demandskill.com/hs-fs/hubfs/DemandSkill%20Landing%20Page%20Content%20Image.jpg?width=1400&height=1400&name=DemandSkill%20Landing%20Page%20Content%20Image.jpg "DemandSkill Landing Page Content Image") Looking for more lead generation insights? Explore our blog: [Lead Gen vs Demand Gen: Finding the Right Balance](https://demandskill.com/blog/lead-gen-vs-demand-gen-finding-the-right-balance?hsLang=en) Unpack the differences between lead and demand generation and explore key considerations to strike the right balance for your goals. Whether you're focused on building brand presence or driving immediate sales, understanding both is essential for a successful growth strategy. [Read now](https://demandskill.com/blog/lead-gen-vs-demand-gen-finding-the-right-balance?hsLang=en) ![](https://demandskill.com/hubfs/Marketing/Website/icons/social-media/twitter-footer.png) ![](https://demandskill.com/hubfs/Marketing/Website/icons/social-media/linkedin-footer.png) ##### DemandSkill --- *Price. Performance. Support.* We combine industry-leading business intelligence and precision data with cutting-edge artificial intelligence (AI) to identify target prospects and drive pipeline acceleration. Our top priority? Your satisfaction. That’s why we work with you to surface the right leads at the right time. ##### Contact Us --- DemandSkill 18952 Macarthur Blvd, Suite 100-128 Irvine, CA 92612 [![](https://demandskill.com/hubfs/icons/phone-icon.png)949.423.4473](tel:9494234473) [![](https://demandskill.com/hubfs/icons/email-icon.png)info@demandskill.com](mailto:info@demandskill.com) ##### Connect --- [Terms and Conditions](https://demandskill.com/terms-and-conditions?hsLang=en) | [Privacy Policy](https://demandskill.com/privacy-policy?hsLang=en) © Copyright 2026 DemandSkill All Rights reserved. No part of this website may be reproduced without prior permission from Demandskill.